ARSENAL TOUR SYDNEY – July 2017

Mr Sidi M. Airouss and Lou Sticca and the promoter ANZ have successfully concluded an historic contract between the regional Government of NSW and the English Premier League football giants Arsenal FC which will see Destination NSW become the club’s Official Tourism Partner, securing the team for a two-match tour exclusive to Sydney, Australia in July 2017.

The partnership will give the NSW Government’s tourism and major events agency, Destination NSW, the opportunity to promote and market NSW travel and tourism to Arsenal’s global following. Destination NSW is particularly focused on using the partnership to gain exposure in the UK, China and the United States, countries where the club has a particularly large and engaged fanbase.

Destination NSW will become Arsenal’s official tourism partner for Australia, with the ability to utilise a wide range of rights including LED perimeter signage, player and legend access, digital and social promotions, in-stadium activations and matchday hospitality.

SIDI M. AIROUSS    &    LOU STICCA

Arsenal’s chief commercial officer, Vinai Venkatesham, said: “We are excited to enter into this partnership with the NSW Government and Destination NSW. As well as being our first partnership agreement in Australia, the deal is unique in combining a tourism partnership with pre-season matches. “We look forward to working with our new partner to promote NSW, before bringing our first team to Sydney for two games in 2017 in front of our passionate Australian fans.”

NSW Minister for Trade, Tourism and Major Events and Minister for Sport, Stuart Ayres, said the partnership would see the state promoted to Arsenal fans around the world. “This Australian-first partnership will see Sydney and NSW showcased to a global audience every week, giving our state exposure to millions of Arsenal and English Premier League fans. We are proud to be associated with Arsenal, one of the world’s oldest and most prestigious football clubs, and look forward to welcoming them to Sydney in 2017.”

A video message from Arsenal coach Arsene Wenger as well as Arsenal and Sydney highlights is available for download at https://vimeo.com/148172289